Friday, February 15, 2013

Simplifying Social Media for Business



Using social media is one way you can take control of your businesses online presence and connect with current and future customers. The Greater Sandpoint Chamber of Commerce is ready to help business owners and managers tackle social media with their Social Media Workshop Series sponsored by Holiday Inn Express & Suites. They plan to cover how to use Facebook and LinkedIn for you business, as well as talk about where people are finding your business online, like Yelp, TripAdvisor and Angie’s List.

Social media is extremely helpful for business because it makes it easier for consumers to find your business, increases brand recognition, reaches out to an audience that already ‘Likes’ your brand, creates brand ambassadors, shows you care about your business by being there and being ready to have meaningful conversations with consumers about your brand and their needs and expectations. Peer reviews and recommendations are trusted far more than advertising by consumers. Conversations are happening all over the internet so you should be involved and ready to respond to every positive and negative comment.

The Chamber’s workshops were created to help your social media strategy on every level. These workshops will be 100% interactive where participants will be asked to bring their laptop with various materials ready go on it so specific tasks can be accomplished during the workshops. Also, to help the participants get the most out of the workshops they will be kept to a 12 person maximum so personalized help will be achieved.

Scheduled classes are as followed: Introduction to Facebook For Your Business, Intermediate: Facebook For your Business and LinkedIn for Business Professionals and Your Business. The Intro Facebook classes are going held to be Wednesday, Feb 27, and Thursday, Feb 28, from 8:30AM-11:30AM. The Intermediate Facebook class is scheduled for Wednesday, March 13, from 8:30AM-11:30AM. The LinkedIn class is scheduled for Wednesday, April 10, from 8:30AM-11:30AM. Managing Your Online Reputation is a new class which will take place on Wednesday, May 15, from 8:30AM-11:30AM.

Cost of each workshop is $35 for Chamber Members and $40 for Non-Chamber Members. If one class fills up and you are not able to register, please contact the Chamber and more classes will be held until the community’s needs are satisfied. If you are interested in others like YouTube, Twitter, Foursquare and Pinterest, please contact the Chamber so they know what they should plan for the future. For more information or to register for these workshops, please call the Greater Sandpoint Chamber of Commerce at 263-2161 or visit them online at www.sandpointchamber.com.